GRS RESEARCH AND STRATEGY
QUALITATIVE AND QUANTITATIVE RESEARCH AND ANALYSIS FOR STRATEGIC DECISIONS
GRS is a company focused on research, analysis, and strategy for the exhibition and large event industry, as well as visitor attraction.
The firm supports organisations to develop their business, improve customer retention, and increase revenues and profits.
Activities performed by GRS include customer experience optimization,
business intelligence, market analysis, competitors benchmarking, and client immersion.
GRS is partner of Explori®
and, along with it, holds the biggest data-set of event performance in the world, with data from over 1,300 shows.
We believe that rigorous scientific analysis should be combined with day-to-day operations management involving choices, decisions and activities with the aim of obtaining practical and operational inputs.
We are is a team of professionals from different backgrounds long operating in the field of study, research, qualitative and quantitative analysis for management strategic decisions.
THE BASIS OF OUR WORK
Companies are currently realizing that financial means and cost reduction alone cannot contribute to keeping a company healthy. It is instead necessary to defend market share and customer loyalty, specifically through increased customer satisfaction. This could be considered a “low-cost” approach, as attracting a new customer is five to eight times more expensive than keeping an existing one.
WHAT WE DO
We add value to companies through practical and creative solutions, though always keeping in mind the theory, as we believe in the combination of excellent theory with excellent business practices.
We support the top management by collecting, analyzing and presenting data and offer accurate and clear reports to be used as a basis for strategic decisions.
- Research and Benchmarking
- Customer Experience Optimization
- Business Intelligence
Research and Benchmarking
Research is primarily aimed at improving knowledge and understanding of the relationships between different factors in a given process.
Data constitute the basis of GRS research activity. In a world where strategic vision and competitive advantage against competitors are key for any company, data, numbers and information provide a solid basis to build any business.
Furthermore, companies are increasingly aware that they need to compare their performances with their competitors if they want to improve. Through the Benchmarking system, companies are able to compare their results with the best players in the industry and, mostly, learn useful lessons to improve their performance.
GRS plans research and benchmarking visits in Europe and other countries, supporting companies in comparing their performance with competitors, with the following objectives:
- identify weaknesses and strengths;
- determine their position in the market;
- create an atmosphere of appetite for competition and improvement;
- identify the best practices within the industry and in other sectors.
Customer Satisfaction Survey allows collecting information on customer perceptions and expectations towards a company’s service/product.
GRS communicates with customers through interviews that can be conducted in three different ways: by telephone (CATI), face-to-face (CAPI), or online through the specific tool Explori (CAWI). The questionnaire is always tailored to the company needs, starting from a number of standard questions based on our experience.
Thanks to the Customer Satisfaction Analysis, companies get to know customer perceptions, preferences or problems and, therefore, are able to:
- identify potential criticalities
- assess the correctness of their strategic decisions
- identify promoters and detractors
- compare their performance with other competitors
- encourage and motivate staff
- verify the efficiency of the divisions/units within the company.
All companies and organizations collect data to obtain information, assessments and estimates on their own business environment and reference market (market and competitive scenario analysis).
GRS analyzes, studies and uses information collected through a business intelligence strategy to increase the competitive advantage of our customers.
These activities are carried out with a mix of different skills and knowledge, software and tools, including application logic methods and provisions directed to the “performance management” or aimed at elaborating estimates and forecasts, through statistical and analytical analysis.
ITALY OFFICE (HQ)
Via Cavalieri di Vittorio V. 14
30030 Martellago (VE)
Sheikh Rashid Tower
ESO 07, Level 7
Dubai (United Arab Emirates)
Floor 12, No. 1 Croydon 12-16
Addiscombe Road CR0 0XT
London (United Kingdom)