GRS PARTNERS EXPLORI TO CREATE AN INTERNATIONAL RESEARCH NETWORK FOR THE EXHIBITION MARKET
THE PARTNERSHIP WILL ALLOW BENCHMARKING AGAINST OVER 1,000 EXHIBITIONS AND EVENTS GLOBALLY.
Venice, Italy – London, UK – January 11th, 2016
GRS, a leading company in Italy for research, surveys and strategy in the exhibitions and events markets, and Explori, a UK-headquartered organisation which provides a unique audience feedback platform for the world of exhibitions, hereby announce an important partnership for the Italian market.
The agreement, follows Explori’s recent partnership with Exhibit Surveys for the US, Canadian and Mexican markets, creating the world’s biggest research network for the expo industry, allowing benchmarks with over 1,000 events globally.
The partnership provides organisers in the Italian market with real-time data, reliable insight and scenarios for continuous improvement; helping them to reach their corporate objectives, foster profitable relations with their customers and other key representatives and develop their business in a more global context.
Together, GRS and Explori further reinforce their fundamental role in the process of value creation as well as the extension and upgrade of knowledge and skills by combining the Explori platform, uniquely designed for the industry and the proven consultancy expertise and local knowledge of the GRS team.
Explori CEO and founder, Mark Brewster said: “Alongside the senior team at GRS, I am delighted to announce the partnership between our two organisations. The combined size and scope of our client base offers unprecedented insight for the industry and a genuine solution for organisers who can now access performance insight on a global scale.”
“Our partnership with Explori enables us to bring to the Italian market the best solution for customer-oriented strategies, which are being applied more and more by the exhibition industry” states Enrico Gallorini, Partner and Founder of GRS Research and Strategy. “The organisers will now be able to access an unprecedented series of information and tools, which will allow the Italian market to leverage on its force and “uniqueness”. Our companies’ integration constitutes the most relevant research hub in the world of exhibitions, and will let them access a fundamental “standard” to compare to, through the online benchmarking platform. This will unlock a multitude of insight for our customers, enabling them to compete at the top of their strength”.
GRS will provide the support and market development of the Explori platform for the Italian market, allowing clients to benefit from a world leading research network, combined with local market knowledge and expertise.
GRS Research & Strategy is a company focused on research, analysis and strategy for the exhibition and event industries. The firm holds a leading position in Italy and conducted surveys for more than 100 exhibitions and events, in the main industrialised sectors. GRS Research and Strategy also deals with Customer Screening & Profiling, Mystery Shopping and tailor-made surveys and research.
Launched in London in 2011, Explori has rapidly grown to provide scalable research solutions to major exhibition organisers world-wide. With a global client base including ITE, Clarion, Reed Exhibitions, Informa and Messe Frankfurt regularly contributing to their global benchmarks, Explori now holds the biggest data-set of exhibition performance data in the world.
Explori’s self-service research platform is designed to support major organisers gather meaningful customer insight across multiple languages and territories.
In 2015 Explori partnered with Exhibit Surveys, the number one provider of research services to the US expo industry to offer support and market development for the Explori platform in the USA, Canada and Mexico.